Trump’s Social-Media Firm Unveils Five ‘Made-in-America’ ETFs, Invites Retail Cash

From Truth Social to Wall Street

Donald Trump’s media start-up, Trump Media & Technology Group (TMTG), is stepping outside the echo chamber of social media and into the crowded arena of exchange-traded funds. On Tuesday the company filed plans for five ETFs—each branded “Made in America”—signaling an aggressive bid to capture the retail-investor fervor that once lifted meme stocks and SPACs.

The Lineup

• AMERica 100 ETF – tracks 100 U.S. companies with 95 % domestic revenue.
• AMERica Energy ETF – oil, gas, nuclear and renewables that source inside the Lower 48.
• AMERica Defense ETF – contractors building ships, jets and chips on home soil.
• AMERica Small-Cap ETF – Russell 2000 names that certify “no foreign supply-chain reliance.”
• AMERica Dividend ETF – cash-rich, America-only payers with 10-year rising payouts.

Why ETFs, Why Now?

TMTG is burning cash. Truth Social’s advertising revenue fell 35 % last quarter, and the SPAC merger that took it public left a dwindling war chest. ETFs offer a fresh fee stream—0.49 % expense ratios across the suite—and a megaphone to keep Trump’s political base engaged ahead of 2024.

“We’re giving patriots a way to put money where their flag is,” said Devin Nunes, TMTG’s CEO and former congressman, on a call with reporters.

Red, White and Green

The funds will list on the Nasdaq under tickers USA1, USAE, USAD, USAQ and USAI. Index construction is handled by a new TMTG subsidiary, American Index Works, which pledges to re-balance quarterly using “supply-chain forensics” to verify U.S. sourcing. Critics call the methodology opaque; the prospectus warns it relies on voluntary corporate disclosures.

Early Backers

Cantor Fitzgerald is lead market-maker; BNY Mellon will custody assets. Apex Fintech Solutions will offer fractional shares on its retail app, hoping to tap the same Robinhood crowd that once yolo-ed into DWAC warrants.

Regulatory Hurdles

The SEC has not yet declared the registration effective. ETF analysts note the political branding could trigger extra scrutiny, especially around liquidity and valuation of thinly traded small-caps. Still, the structure avoids the lock-up headaches that sank Truth Social’s direct-listing plan last year.

Market Pulse

U.S.-themed ETFs already hold $47 billion, led by the Vanguard Total Market and the Invesco DWA Aerospace & Defense. TMTG’s pitch: higher purity, lower foreign revenue, and a cultural signal. “It’s merchandise you can buy on margin,” quipped Bloomberg Intelligence’s James Seyffart.

Bottom Line

Whether the funds become portfolio staples or campaign-season collectibles, they mark a stark pivot for a social-media firm desperate for relevance—and revenue—beyond the news cycle.